Bumble vs. Tinder: Brands

By: Ana L. Arciniega

Retrieved from THEdatemix by Shayla Ahrns

Dating apps have recently become widely used by the public. We no longer live in the days where meeting a partner online is looked at with suspicion or judgement. There is still some concern coming from certain individuals (like my mom), but it is nowhere close to what it was 10 years ago. Tinder and Bumble are two dating apps with similar content. However, the brands are seen differently by the public. Tinder has a wider range of users because it has been available for a longer period of time. Bumble is a brand that can be described as friendlier; they have Bumble Best Friend, which can be used to meeting friends besides dating. Bumble gives women the initiative to approach men whereas in Tinder, men and women have the decision to choose who sends the first message. A close friend of mine has used both Bumble and Tinder, and he gave me an insight into what the differences between the two dating apps are.

The generally low usage of Bumble reduces the opportunity to establish a genuine connection with another user. Especially for a homosexual individual like myself, there are less “fish in the sea”, so to speak, than there are on Tinder, and so this attribute of the app can sometimes be enough to dissuade new users.
Tinder, on the other hand, is much more commonly known and has a far greater population. The wide range of people using the app makes Tinder a good place for short term connections, and casual sexual encounters, whereas, Bumble is better used in the hopes of finding a stable relationship.

Matthew McCurdy
Photo by Huy Phan on Unsplash

Both apps then, have their unique functions. Individuals have to keep in mind what they want out of using a dating app and chose the one that fits their needs best. Bumble’s brand creates an atmosphere of friendlier, closer connections, while Tinder’s brand creates an atmosphere of variety and immediateness.

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